So you’ve got stubborn bulges and an intense dislike of needles, knives, and fat-suctioning tubes. No problem…because the latest FDA-approved treatment to slim down those unwanted fat pockets is called CoolSculpting, and there’s not so much as a pinprick in sight.

This radical, FDA-approved treatment uses controlled cooling to zero in on areas of diet-and-exercise-resistant fat, essentially freezing those cells, which causes them to crystallize and “die.” Over time, your body will process the fat and permanently eliminate the cells, leaving you with a more sculpted, refined silhouette in your area of concern — typically, stomach, thighs, flanks, below the buttocks, arms, and chin.

Sounds drastic, we know…but the origin of this non-surgical, non-invasive body sculpting is actually kind of genius: Years ago, scientists at Harvard University observed that some children who ate popsicles got dimples in their cheeks; they quickly deduced that the icy treats were freezing and eliminating small pockets of fat cells. And that was the idea behind cryolipolysis, the science on which the CoolSculpting procedure is based.

Just like a popsicle, the treatment is practically painless. Our medically-trained and supervised Master Aestheticians place a cooling cup on your problem areas in a typical one-to-three-hour session, during which time you’ll be seated or lying down — comfortable enough to even read, nap, or work on a laptop. As the cooling cups start their magic, you’ll feel a sensation of intense cold (a sign that the fat is being frozen), which quickly dissipates. Here at Pur, we go the treatment one better, by using the newest CoolSculpting technology on the market, called CoolAdvantage; this game-changer cuts the treatment time in half by allowing us to use interchangeable applicators to cover a greater area even more effectively and comfortably. The Petite Applicator even targets those tricky areas, like upper arms; removing what designer Michael Kors playfully coins UADD (“underarm dingle dangle”)!

What have you got to lose? Nothing…except those bulges!